Sustained thought

We see a lot of book proposals that read more like PowerPoint presentations. It's not surprising. It is so easy to create a presentation these days and if it's good and has an interesting point of view or new insights, someone in the audience is bound to say, "You should write a book."

However, a few lines of text, some photos, and a few charts aren't really enough to create a book with legs. And, whatever you think about books, the really great ones have legs. They are selling from a publisher's backlist for many years after they are written. A presentation, on the other hand, is fleeting. There is no sustained thought, working through the arguments and making a case for the insights.

We at Paramount Market Publishing, Inc. think a good business book should contain wisdom and insights from the trenches. That is why most of our authors are in their forties and fifties and have been working in their fields of marketing and market research for a minimum of 15 or 20 years.

They can share antecdotes backed up with research and facts. They can write with confidence about their topics and they know the difference between a trend and a fad. Their thoughts are sustained because their knowledge is deep. Their books will be in the libraries of marketers for many years to come. That's why our slogan is "Practical Books for Smart Marketers."