Tuesday, September 23, 2008

Why you don't find our books in most bookstores

Customers often call to ask if they can find our books in a local bookstore. Unfortunately, the answer is usually "no," but your bookstore can special order from us.

There's are good reasons why we are not in most bookstores.

First, our books are designed for marketing professionals and we find that most marketers are not cruising their local bookstores looking for marketing information.

Second, to stock books in bookstores, we have to prints thousands of copies, many of which will eventually be returned to us. We prefer to print about 6 months worth of books at a time. If a book is selling well, we can easily go back to print. If it is not, we have saved many trees and a lot of warehouse space.

Third, our books are readily available through our own website, and stocked at Amazon, and BN.com. If we receive an order before 3 p.m. eastern time Monday through Friday, we ship the same day. We can ship overnight, if need be. We also have most of our books in a downloadable version, which makes it available almost immediately. (Because we process credit cards manually, downloads will be delayed if they come in during non-business hours.)

In short, if you need a book quickly, call us toll free at 888-787-8100 and we will do our best to accommodate you on whatever schedule works for you.