Beware the unreadable business card!

Recently we’ve had occasion to look at dozens of business cards and it is amazing how bad some of them are. You would think that a business card should be highly legible and allow people to immediately be able to use the contact information (phone, email, street address.) Yet you would be amazed how often the contact information is in tiny, very light gray type, whereas the name of the business card owner is very large in dark type. Sometimes there is a photo of the owner or an absurdly large logo taking up most of the space on the card. Baby Boomers are now all aged 40 and older, just the time when the eyes have a harder time seeing small, light type. They are also the majority of the workforce and certainly the majority of folks exchanging business cards at conferences and other events. Take an objective look at your business card. If your contact information isn’t accessible, go for a new design.