Why you don't find our books in most bookstores

Customers often call to ask if they can find our books in a local bookstore. Unfortunately, the answer is usually "no," but your bookstore can special order from us.

There's are good reasons why we are not in most bookstores.

First, our books are designed for marketing professionals and we find that most marketers are not cruising their local bookstores looking for marketing information.

Second, to stock books in bookstores, we have to prints thousands of copies, many of which will eventually be returned to us. We prefer to print about 6 months worth of books at a time. If a book is selling well, we can easily go back to print. If it is not, we have saved many trees and a lot of warehouse space.

Third, our books are readily available through our own website, and stocked at Amazon, and BN.com. If we receive an order before 3 p.m. eastern time Monday through Friday, we ship the same day. We can ship overnight, if need be. We also have most of our books in a downloadable version, which makes it available almost immediately. (Because we process credit cards manually, downloads will be delayed if they come in during non-business hours.)

In short, if you need a book quickly, call us toll free at 888-787-8100 and we will do our best to accommodate you on whatever schedule works for you.

Sustained thought

We see a lot of book proposals that read more like PowerPoint presentations. It's not surprising. It is so easy to create a presentation these days and if it's good and has an interesting point of view or new insights, someone in the audience is bound to say, "You should write a book."

However, a few lines of text, some photos, and a few charts aren't really enough to create a book with legs. And, whatever you think about books, the really great ones have legs. They are selling from a publisher's backlist for many years after they are written. A presentation, on the other hand, is fleeting. There is no sustained thought, working through the arguments and making a case for the insights.

We at Paramount Market Publishing, Inc. think a good business book should contain wisdom and insights from the trenches. That is why most of our authors are in their forties and fifties and have been working in their fields of marketing and market research for a minimum of 15 or 20 years.

They can share antecdotes backed up with research and facts. They can write with confidence about their topics and they know the difference between a trend and a fad. Their thoughts are sustained because their knowledge is deep. Their books will be in the libraries of marketers for many years to come. That's why our slogan is "Practical Books for Smart Marketers."