Making you think

In my last comment I referred to the work of Tom Asacker, one of our favorite authors at Paramount Market Publishing. Today I got another thought-provoking article from him about the use of the word "authentic," which seems to be the buzz word of the year. Unlike bloggers who are writing just to talk to themselves, Tom often shares thoughts that he has been sorting through for a long time. Hence, the name of his book and website, A Clear Eye. You can sign up to receive his occasional thoughts. It is absolutely free, well-written, and always thought provoking. Before you use the word authentic again, hit this link and you may never use the word again.