Black Americans and the Internet

Author Pepper Miller recently presented the results of a Radio One/Yankelovich survey to Target Market News' ninth annual African-American Research and Advertising Summit.

Among the findings of the study were that Black Americans have caught up with white Americans when it comes to using the Internet. Pepper commented that one reason studies have shown Black Americans lagging so far behind their white peers is that surveyors have asked about computer use vs. online use. "Access tells a bigger story about who does what, when, and where online. Radio One and Yankelovich asked the better question and got it right."

Pepper is one of the outstanding Black American researchers today who knows what the right questions are and how to ask them to gain insight into the market.

You can access more from the study and her comments about it in this Ad Age article, by clicking here.

A List of Favorites from a Marketing Prof

From time to time we ask our customers and friends in marketing and market research the titles of their all-time favorite marketing books--the ones that stay on their shelves and that they consult. With the plethora of new marketing books available, it is surprising how many of their favorite books are "oldies." This is a list from Mark L. Renaghan, a retired associate dean and marketing professor at the Statler School of Hotel Administration at Cornell University. If you'd like to submit your list of "favorites," send an email to doris@paramountbooks.com. Please make sure to tell us how you would like to be identified.

Most of these books are available from amazon.com.


1. Future Perfect by Stan Davis
2. Multivariate Data Analysis by Joseph Hair et al
3. Discovering the Soul of Service by Leonard Berry
4. Delivering Profitable Value by David Lanning
5. Marketing Research: Methodological Foundations by Gilbert Churchill