FallLineup for PMP Books

We at Paramount Books are very excited about our fall lineup of books. In addition to a new book by Tom Asacker, which we mentioned in our last post, we are also tackling some new topics and bringing new insights to some older topics.

Erin O. Patton, founder of The MasterMind Group is working on a book on the effect of the hip-hop Generation X on pop culture. If you've ever wondered why urban trends among minorities have such a powerful impact on the rest of American, and indeed, global, culture, Erin explains it and gives many examples of how and why hip-hop culture has made it into the mainstream.

Mickey Brazeal is bringing us a book on RFID and the Customer Experience. (Radio Frequency Identification). RFID is widely in use at the present time to track shipments of goods, but Brazeal explains how it will be used in the future to improve the customer experience. Its uses could include greater safety in our food supply by tracking which farms (and in some cases, fields and animals) exactly the jalapeno peppers, lettuce, tomatoes, beef, etc. have come from. RFID can also be used to cut down on health care costs. By using RFID to track hospital equipment and drugs, for example, hospitals would not have to have twice as many wheelchairs and respirators as they really need, and they would know when drugs are walking out the pharmacy door.

Miriam Muley will bring us a new book on women and diversity which will help businesses understand why catering to and employing women of all colors improves bottom line results. Miriam will be a featured speak at the PME M2Moms conference in Chicago October 22 and 23 and her book will be available for all attendees.

These books are not yet posted on the Paramount Books site, but they will be shortly. If you want to be among the first to know when they are available and receive a pre-publication (discounted) offer, visit www.paramountbooks.com and sign up for our email newsletter, What's New in Marketing.