How to Avoid the Seven Common Mistakes of Marketers

Every day, without knowing it, marketers of all kinds make the same common mistakes – and end up destroying their brands. So says the author of a forthcoming book, Brand Busters: Seven Common Mistakes Marketers Make. In it, Chris Wirthwein, CEO of 5MetaCom shares keys to identifying and avoiding these seven basic errors, commonly made when marketing technical and scientific products:

1. Taking “needs” instead of wants
2. Falling in love with your product, instead of your customer
3. Believing that marketing is a Science or an Art
4. Trying to please everyone
5. Forgetting that people forget
6. Believing your price is too high – without proof
7. Believing you must sell your product on an economic basis

Brand Busters helps readers learn from the slip-ups of others and instructs them on how to avoid mistakes and get on with efficient marketing. A quick and easy read, the book provides sound, yet surprisingly simple to apply advice. No matter what kind of product or service they offer, marketers will discover in Brand Busters new ideas for making marketing more efficient and effective.

Just how important is avoiding pitfalls? The author explains: “In the best case, mistakes go unnoticed,” says Wirthwein. “The marketing fails to connect, so the audience ignores you and moves on. But in the worst case,” he adds, “a mistake can destroy a product or financially ruin an entire industry for decades to come.” Wirthwein says readers will discover a true-life example of just this type of marketing disaster in chapter six.

With wit and wisdom – plus dozens of pertinent examples – Wirthwein shares insights based on his 20+ years of experience running an ad agency that specializes in technical and scientific products. In that time, he has advised some of the world’s best known, most successful brands on how to market their innovations in the U.S. and across the globe. “To be truthful, it’s stuff that’s really hard to market,” says the author. “And the secrets of how to do it have never been written…until now.”