Pepper Miller on Black consumer value

Despite worrying statistics about the state of Black Americans, co-author Pepper Miller (What's Black About It?) says that there are other trends that are hopeful signs for the Black community. In an article in the Nov. 16 issue of Advertising Age, she cites three positive developments:

• A growing Black consciousness movement that is quiet but persistent led by Black mega churches and internet organizations such as colorofchange.org.
• The growing economic power of Black females.
• The emergence of "Thrivals," identified by Nat Irvin, "who are dictating a new future for themselves free from the history of victimization and oppression."

Miller is working on a new book about African Americans in the U.S., which I'm sure will contain further insights based on the market research of her firm, The Hunter Miller Group.