Anna Billstram posts two interesting articles about image handling in emails.
Images Off: Unfortunately, It’s the First Impression and Review: 10 Emails with Images-Off.
She offers some tips. (Read both articles for more information)
Tips: How to Design For Images-Off
- Use of non-image HTML techniques, such as colored background tables and colored text.
- Enticing, clever alt-tags that induce viewers to select “images on”
- Reducing the number of images above the fold
- Not relying on one large image for your email
- For tabbed headers and menu header, using tables and text instead of small images
Tips On How to Get Them to Turn On Images
* Ask your customer to whitelist you (you already probably do this!)
* Entice them with subject line or alt-text to view images. “Special offer in this image- select images-on” button at the top of their email. “Great offer here- just click ‘view images!’
* Do appropriate alt-text for your email. Use the usual copywriting rules and style guides.
* Make the email look good even with images off (see last post, “Review: 10 Emails With Images-Off” for good, and bad, examples)
* Move the design focus away from images for this first email. Use HTML in addition to images, but not solely images.
* Don’t use spacer images for layout. Use CSS to position text.
This post at Campaign Monitor, gives detailed information on how many different email clients handle alt text in e-mails.
This is interesting and valuable reading. There are screen shots from all the em-mail clients reviewed.
No comments:
Post a Comment