Spanish language NETWORKS have doubled...
National Spanish-language broadcast networks
1992-1993 2
2006-2007 4
along with their AUDIENCE...
Combined average primetime audience of Hispanic viewers
1992-1993 2.4 million
2006-2007 4.1 million
Combined average primetime audience of Hispanic viewers-Nielsen Monitor-Plus and Nielsen Media Relations
2001 $1.8 billion
2006 $3.05 billion +
Not such a big market? Look beyond those numbers-
If you need to know the real size of this audience, what they're watching, and what they buy-you need Latinization by Cristina Benetiz:
If you need to know the real size of this audience, what they're watching, and what they buy-you need Latinization by Cristina Benetiz:
page 72 . . .
Just prior to the 2006 Major League season, Angles owner Arte Moreno signed a lucrative contract with Fox Sports Net.page 75 . . .
. . . the 2006 World Cup received major network coverage on ABC, ESPN, and Univision . . . a new 24-hour soccer channel, GolTV, features soccer teams from all of Latin America. GolTV has signed deals with many major U.S. cable carriers, and in 2006 signed a deal with DirecTV now reaching 7.5 million households.
page 102 . . .. . . the 2005 Super Bowl -- the first time Toyota developed a bicultural, bilingual ad with Spanish and English dialogue. Since May 2004, Toyota has ranked number one in the Hispanic market.
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